Into the unknown

We are a strategy, design, and systems change consultancy in Melbourne, Australia.

Hinterland (n): beyond what is known or seen.

Our expertise

We take an interdisciplinary approach grounded in human-centred design and systems thinking.

Our approach

We work with organisations and communities to discover new possibilities, experiment with new approaches, and navigate times of change and uncertainty.

We believe in contributing to a society built on wisdom, justice, and belonging.

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Partners

Clients include...

We've worked with a bevy of great clients.

Publicity

Our projects have been mentioned in...

And our work has received global recognition.

Cases

Featured projects

Our work ranges from strategy facilitation to product innovation to large, collaborative systems change projects.

More projects

We take an interdisciplinary approach grounded in human-centred design and systems thinking.

Strategy

Design

Systems

What we offer

Strategy + facilitation

We specialise in crafting strategy for businesses and non-profits who are purpose-driven.

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Research + customer insight

We'll help you better understand your customers and find new opportunities and ideas.

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Product + service design

We'll help you design new products and services through customer-led innovation.

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Team + culture design

We work with organisations and teams to design a more creative, trusting, and effective culture.

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Policy design

We guide government agencies in innovative approaches to crafting policy in collaboration with communities.

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Systems change collaborations

We bring diverse organisations together to tackle common challenges by equipping them with shared language and design tools.

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Capability building

We have run human-centred design, systems thinking, and innovation training for thousands of professionals across Australia.

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Recent insights and new stories

Insights

The latest news and insights related to design, tech and strategy

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Our values

Hope is a verb with its sleeves rolled up.

1

We believe in taking a stance, getting involved, and building alternatives.

Our values

Our liberation is bound up together.

2

"If you have come to help me you are wasting your time. But if you have come because your liberation is bound up with mine, then let us work together.” - Aboriginal activists, 1970s.

Our values

We start with a mindful pause.

3

We believe in moving from a place of strength, possibility, and kindness, not from fear or 'not-enough-ness'.

Our values

We are always learning.

4

We continually seek outside inspiration, always reflect on how we can improve, and believe in cross-pollinating insights from our partners.

Our values

Longer tables, not higher walls.

5

In a culture that valorises a ruthless individuality, kindness and generosity can be radical acts.

We like people, especially you.

Let's talk.

Contact

Ryan Hubbard

Principal

ryan [at] hinterland lab [dot] com

Get in touch

Making a difference is hard work. You don't need all the answers, just a problem you really care about. Get in touch

What we do

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Always was, always will be.

Based in Narrm (Melbourne, Australia) © 2023